I'm not sure what it is: his rugged "older guy" good looks, his potty mouth of his apparent ability to create genius meals (I've never tried them so I'll take someone else's word for it).

What ever it is, the final package is a guy I couldn't stand for the first then minutes I ever saw him and then started to grow on me.

Here's a clip from his new show "Kitchen Nightmares":

You can get a whack more videos here.