The commercial fights between Pepsi and Coke continues. I've always been a bigger fan of Pepsi the drink but Coke's commercials always seemed to be on the cutting edge until a few years ago when Pepsi too a strong hold with their Generation Next commercials. I love that branding and the ads that came with but I haven't been really blown away by any of their commercials lately...until recently.

I'm used to seeing the shortened 30 second spot on TV but here's the full Superbowl ad for Diet Pepsi Max. Makes me smile every time: