Cater to Your Audience

Here's something interesting. I've talked about book trailers in the past. Since I spotted my first one in 2008, the development in these trailers hasn't moved much. They're still a bit cheesy and they do little for me in terms of getting me interested in a book or series but today I read some news that may mark the beginning of a new life for book trailers.

Yesterday, Shelf Life posted a an interview with "Vampire Academy" author Richelle Mead. "Spirit Bound," the fifth book in the series, goes on sale next Tuesday, May 18th and it's one I've been anticipating. The publishers will be premiering the book trailer for the new novel tonight during the season finale of "The Vampire Diaries" and it will also be attached to Summit's upcoming "Twilight Saga: Eclipse."

The trailer isn't awesome but it's one of the better ones I've seen but Penguin, the publisher, gets thumbs up for promoting directly to their audience: fans of other vampire fiction. That I've seen, this will also be one of the first book trailers I've ever seen on TV or at the movies. It's a trend I wouldn't mind seeing more of.

Wonder how many people will see this tonight or in the coming days and wonder when the new show starts? My one complaint: these people look NOTHING like I pictured the characters. Go figure.

You can watch the trailer here.


Post a Comment 2 comments:

monnibo said...

Okay you're right, that is a good use of a book trailer. Most of the time I seriously don't bother watching them.

I saw a book trailer/ad for James Patterson's latest book, and it was him, holding his book, and talking about it. Then at the end there was a voice-over saying "It's unputdownable" and I yelled THAT'S NOT A WORD!!

Okay I'm done now.

May 13, 2010 10:28 p.m.

themarina said...

"Unputdownable"? That's bad even for me, someone who notoriously comes up with new words that never take off.

It's like trying to make "Fetch" happen. LOL

May 14, 2010 11:53 a.m.

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