You know what? The people at Old Spice need to win an award. Or a bunch of awards because I have never, in my years on the internet, seen anything quite as brilliant as this (and I’ve seen some brilliant things from the sidelines).

I talked about Old Spice in the past when Bruce Campbell appeared in a couple of ads (not to mention NPH and this guy) that were brilliantly awesome. That sort of put my grandfather’s scent on the map for me as something that was picking up steam after years of being relegated to the top shelf of my favourite grocery store.

Then a few months ago a few new ads appeared featuring the very handsome Isaiah Mustafa. They were funny, memorable and marked the brand as having completely re-invented themselves. With a flurry of new scents and a hip new spokesperson who also happened to be catering to the female demographic (who often purchases deodorant and body wash for their boyfriends/husbands - there's a reason hubby wears Old Spice...), the brand was back and kicking.

And then today, they outdid themselves. The Old Spice twitter feed (@oldspice) is a flurry with personalized YouTube videos featuring the sexy man himself spewing words of awesomeness. Want to make your brand THE talk of the internet? This is definitely the way to go about it.

They videos are hysterical and I’ve spent the better part of the last hour lost in words and images of a shirtless Isaiah. Life could be a lot worse.

Mashable has a great overview of the campaign well worth a read but You're better off just heading over to YouTube and taking in the awesomeness for yourself. There isn't a bad one in the bunch so just take your pick.

See you in two days.

PS. The whistle? AWESOME.

OMG. All of this Bruce stuff is freakin' awesome! Here's a behind the scenes clip from those Old Spice commercials I've been going on about.

This all just keeps getting BETTER.

OK. Some of you may have seen the post on the movie website about the new Bruce Campbell Old Spice ad (If not, check it out here).

Now, some great soul has posted the Bruce's Spider-Man 3 cameo. Check it out below!

Another day gone by. Another day closer to the weekend.

I'm going crazy trying to understand the intricacies of god being timeless or in time. The basic principles make sense but the who said what part of what argument is starting to hurt my little brain. More studying definately required.

I've been fighting with my home pc the last few days, trying to find some free and legal way to convert avi files (from a camcorder) to one of the dvd compatible formats so that the bloody thing will play on a DVD player. Someone passed on some footage of our home town to me on a disk but my parents want to see it on the big screen. If anyone has any program tips or suggestions, I'd really appreciate it. And yes, I've tried the software that comes bundled win WinXP and it sucks. Big time. Compresses everything all weird and I'm just not sure how to fix it. Maybe the simples suggestion is if someone has tips on how to fix that; whatever. Any help is appreciated.

I didn't manage to catch any of the State of the Union Address, I was too busy discussing the attributes of god and all, however, I did find some more excellent Bushisms. Before I go to the next one, I also found this State of the Union Address drinking game. I know it's a bit late, and no, it's not the only one but it's damned funny.

Oh crumb! One more thing before the Bushism. As a midweek treat, here's a short clip starring the one and only, Bruce Campbell. Check it out:

And now, here's the Bushism:

"Make no mistake about it, I understand how tough it is, sir. I talk to families who die."

-- George W. Bush with reporters on facing the challenges of war, Washington, D.C., Dec. 7, 2006